Q.1

Why are commercial advertisements made?

  • To convince the viewer to buy a product
  • To confuse the viewer about the different products in market
  • To dissuade the viewer from buying a product
  • To highlight the flaws of a product
Q.2

By monitoring ad campaign performance, an advertiser may obtain the information needed to

  • determine if campaigns are meeting overall marketing and conversion goals
  • create additional AdWords accounts for low-performing keywords
  • compare campaign performance to that of individual competitors
  • create duplicate ad groups with identical keywords and different ad variations
Q.3

Dynamic remarketing lets an advertiser

  • Re-run ad to increase the volume of people who will see it.
  • Show prior visitors to his site ads that are based on products or services they saw on the site.
  • Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC.
  • Engage visitors to the website by opening a chat session.
Q.4

You can use display planner to

  • add ads
  • research keywords
  • display network
  • All of the above
Q.5

When someone clicks your ad, the actual amount you’re charged will be

  • The minimum needed to hold your ad position, under the maximum cost-per-click limit
  • The minimum needed to hold your ad position or 50% of your maximum cost-per-click bid, whichever is greater
  • The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click bid, whichever is greater
  • The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click bid, whichever is greater
Q.6

Video advertising on YouTube lets you

  • use pay-per-report analytics and pay for click-through only
  • use pay-per-report analytics and pay a single monthly fee
  • use free video analytics
  • pay a single monthly fee
Q.7

With YouTube Analytics, you can track metrics on

  • TrueView ad skip rates
  • Playback locations
  • Cost-per-channel visit
  • All of the above
Q.8

You can use Keyword Planner to identify

  • Determine which Google Ads experience you're using.
  • Which text ads are performing best based on your keywords
  • Webpages where ad can appear based on your keywords
  • The amount of traffic potential keywords might get
Q.9

Higher Quality Scores typically result in

  • faster delivery of daily budget
  • higher costs and lower ad positions
  • lower costs and better ad positions
  • less overall impressions
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