Integrated marketing communications encourages brand messages to be developed by different departments within an organization.
TRUE
FALSE
Q.3.
In the context of execution styles in advertising, using an animated character that represents a product in an advertisement is an example of an endorsement.
TRUE
FALSE
Q.4.
What is an example of Public Relations?
Sponsorin Cultural Events
Awarding Scholarships to Local High Schools
Donating Equipment for Public Use
All of the above
Q.5.
It is easy to measure and evaluate the effectiveness of a PR campaign.
True
False
Q.6.
For PR to have a true impact it is important that a proper process is followed to ensure the maximum impact of the message.
True
False
Q.7.
Unlike paid media, PR has no direct control over the content distributed through the earned media.
True
False
Q.8.
From the UNICEF message, complete the phrase. Together, we can ___________ Ebola.
stop
fight
prevent
all of the above
Q.9.
It is to show information on Ebola symptoms and treatment to people in targeted regions on Facebook.
Donate feature
Emergency voice
Data services
Health Education
Q.10.
I is to provide vital communications capacity to medical and aid workers in Guinea, Liberia and Sierra Leone.
Health Education
Emergency voice and Data services
Donate feature
all of the above
Q.11.
It is to raise awareness and funds for International Medical Corps, the International Federation of Red Cross and Red Crescent Societies and Save the Children.
Emergency voice
Data services
Health Education
Donate feature
Q.12.
Public relations agencies don’t buy ads, they don’t write stories for reporters, and they don’t focus on attractive paid promotions.
True
False
Q.13.
True or false? The objective of Marketing is to ensure that the product/service is sold via appropriate distribution channels at a right price that the consumer will perceive as fair.
True
False
Q.14.
True or false? Both Public Relations and Marketing deal with the business' internal and external relationships.
True
False
Q.15.
To ensure successful internal marketing, a company should...
find out what employees feel and think.
use newsletters, bulletin boards, emails or any other form of communication to reach employees and inform them about plans and expectations.
reward employees and celebrate good suggestions and work done.
All Of above
Q.16.
Internal marketing is also known as .... marketing.