Q.1.
What is an example of possession utility?
Q.2.
A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office
Q.3.
A retailer decides to mark down all swimsuits in August.
Q.4.
Intangible items that have monetary value and satisfy your needs and wants.
Q.5.
Politicians use marketing techniques to promote their platform or
Q.6.
All people who share similar needs and wants and who have the ability to purchase a given product are called a
Q.7.
The group of people most likely to become customers and that is identified for a specific marketing program is the
Q.8.
A _____________ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence.
Q.9.
The ______________ includes 4 basic marketing strategies.
Q.10.
The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.
Q.11.
A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years.
Q.12.
An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it.
Q.13.
The Washington Redskins have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website.
Q.14.
Any form of communication used to inform, persuade, or remind people about a business's products.
Q.15.
Obtaining, developing, maintaining, and improving a product or product line to respond to customer needs and wants.
Q.16.
A retailer decides to mark down the store's selection of swimsuits in August.
Q.17.
A retail store employee puts a pair of shoes on a customer and asks the customer if the shoe fits right.
Q.18.
A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the past two years.
Q.19.
Lisa is responsible for checking in all inventory at Subway and making sure the food products get rotated and stored properly.
Q.20.
The rapper Eminem appears on a talk show to discuss his new album launching. They ask him to share information about the singles on the album and the creative process behind the production of the album.