Q.1.
The hot Christmas toy for children jumped in price from $35.to $54.because consumer demand increased, therefore suppliers could charge more and parents were willing to pay that to make their children happy.
Q.2.
There is a shortage of pumpkins due to a rainy summer, so consumers are charged more per item containing pumpkin puree in the fall.
Q.3.
A cell phone company offers an extended warranty to consumers to purchase that covers their phone repairs for 2 years from the purchase date.
Q.4.
A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.
Q.5.
A retail employee puts a pair of shoes on a customer and asks how they feel.
Q.6.
Requires a company to budget for its own marketing activities and assists customers in paying for the company's products.
Q.7.
Process of collecting information about customer trends, and competitor products.
Q.8.
The process of establishing and communicating to customers the value of cost of goods and services.
Q.9.
Making decisions about where to sell the product, how it gets there, and storage for the product.
Q.10.
Assessing customer needs to determine the perfect type of running shoe for the customer's upcoming half marathon.
Q.11.
Offering retail store credit cards and layaway options to customers to make it easier to purchase items.
Q.12.
When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest.
Q.13.
A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week.
Q.14.
Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.
Q.15.
Information management does what for a company?
Q.16.
Getting the products into the customers' hands is which function?
Q.17.
Informing and persuading a customer to buy a product is which function?
Q.18.
Responding through planned, personalized communication is considered which function?
Q.19.
Companies must offer products that customers ______ and _____
Q.20.
Pricing affects....