Practice Marketing Mix Multiple Choice Questions with Answers Quiz-3 - MCQGeeks.com

Q.1.

Before deciding on the most appropriate advertising media, it is important to:

change the price of the product
redesign the product
establish the target audience for the product
introduce an extension strategy for the product

Q.2.

Which of the following is an advantage of television advertising?

It is cheaper than most other forms of advertising.
It can be used to give the consumer product information.
It can be aimed at audiences at different times of the day.
All members of the target audience will see the adverts

Q.3.

This helps to differentiate a product and prolong its shelf-life.

Advertisement
Packaging
Market Survey
Unique Selling Proposition

Q.4.

Who proposed the original 4Ps of the Marketing Mix

Boom & Bitner
John Nash
Adam Smith
Jerome McCarthy