Practice Digital Marketing Multiple Choice Questions with Answers Quiz-1

Q.1.

Unpaid search is nothing but organic search.

True
False

Q.2.

Which segment do eBay.com, Amazon.com belong to?

B2B
B2C
C2C
C2B

Q.3.

A __________ is a visual representation of your website and business.

Flash
Favicon
Header
Robot.txt

Q.4.

Business card is an example of ___________marketing.

Marketing
Traditional
Advertisements
Both A & B

Q.5.

Which of the following SWOT elements are internal factors for a business?

Strengths and Weaknesses
Opportunities and Threats
Strengths and Opportunities
Weaknesses and Threats

Q.6.

The customer review of a product on an E-Commerce website.

Awareness about the brand
Awareness about the product
Experience the product
Both a&c

Q.7.

Which of the following is functions of social media for business?

Are you participating in the conversation and sharing?
Are you listening and monitoring what is being said about you?
Both A and B
None of the above

Q.8.

How does creating a social network marketing plan differ from a traditional marketing plan?

The brand image should be completely different for social marketing
The staff requirements and skill sets for social marketing are different
Other than the method of delivery, a marketing plan either way will be similar
None of the above

Q.9.

What is the name of Facebook's analytic package?

Princeps
Viewership
Discover
Insights

Q.10.

What would the marketing budget section of a marketing plan detail?

The cost to write the plan
The marketing personnel job descriptions
The expected costs for each ad campaign based on the delivery method
None of the above

Q.11.

What is "social media optimization"?

Creating content which easily creates publicity via social networks
Writing clear content
Creating short content which is easily indexed
Hiring people to create content for social networks

Q.12.

What is meant by "micro-blogging"?

Blogs which are posted by companies, not individuals
Blogs with limited individual posts, limited by character count typically
Blogging from mobile devices
All of the above

Q.13.

Which of the following is an important aspect of creating blogs and postingcontent?

Using a witty user name
Posting at least once a month to the blog
Social Media Optimization
All of the above

Q.14.

What is the name for Facebook`s ranking algorithm?

Like Rank
Face rank
Page rank
Edge rank

Q.15.

Which social network is considered the most popular for social media marketing?

Twitter
Facebook
Linkdin
Whats App

Q.16.

Social networks are organized primarily around __________.

brands
people
discussions
interests

Q.17.

________ is the new content management tool for SWEET ?

Sitecore
CMS Lite
Sharepoint
none

Q.18.

_________ name of the Hosting Company that is used for all external consumerfacing sites?

Verizon
HP
Rackspace
none of these

Q.19.

Which name is the latest major change in functionality?

Farmville
Timeline
Newsfeed
both A&B

Q.20.

SEO stand for?

ite Engine Optimization
Search Engine Optimization
Site Efficiency Optimization
none of these

Support mcqgeeks.com by disabling your adblocker.