Practice E-Marketing Multiple Choice Questions with Answers Quiz-1

Q.1.

Which of the following best describes e-commerce?

Doing Business electronically
Doing business
Sale of goods
All of the abive

Q.2.

The best products to sell in Be-commerce are:

small products
Digital products
Specialty products
Fresh products

Q.3.

Holistic marketing does not include:

Relationship marketing
Integrated marketing
Internal marketing
Digital marketing

Q.4.

Which of the following is not one of the 4 P's in the marketing mix?

packaging
place
promotion
price

Q.5.

E-mail marketing is typically performed ...

manually
automatically
randomly
at great expense to the company

Q.6.

Which of the following is not a form of PPC advertising?

Social Network advertising
Display advertising
Search advertising
Email advertising

Q.7.

Which one is not an online payment mode?

Cash on Delivery
Debit card
Credit card
e-cheque

Q.8.

What is not the function of E-Commerce?

marketing
advertising
warehousing
none of the above

Q.9.

Celebrities may legally endorse products that they have never used.

True
False

Q.10.

What is the term that refers to the words used to encourage a prospect to take a particular action

Conversion
Call to Action
Key Performance Indicator
Web Analytics

Q.11.

Words that are used by advertisers in search engine optimization, or by visitors who are using search engines to find information.

Keyword Phrases
Content Management System
Metatags
Call to Action

Q.12.

What do we mean by the word “e-Commerce”?

The set of transactions related to electronic goods
The electrical Commerce
The set of online transactions related to the buy/sell of goods or services

Q.13.

When producing a video, it is necessary to...

Identify your audience
Prepare the concept and plan the production
Produce and optimise the video
Engage the community
All of above

Q.14.

In email marketing, what is "soft bounce"?

Deflection, event where an object collides against a plane surface in a soft way.
Failed delivery of email due to an undeviatingreason like a non-existent address.
Failed delivery of email due to a deviating reason like an overloaded inbox.
2000 film starring Gwyneth Paltrow and Ben Affleck.

Q.15.

In email marketing, what is "hard bounce"?

Deflection, event where an object collides against a plane surface, in a hard way.
Failed delivery of email due to an undeviatingreason like a non-existent address
Failed delivery of email due to a deviating reason like anoverloaded inbox
2000 film starring Gwyneth Paltrow and Ben Affleck

Q.16.

What is an advantage of Email Marketing?

It does not take much for email to be marked as spam
Many consumers are email fatigued
It's highly measurable, and databases can be easily segmented.
When the list of subscribers is too large, it's difficult to customize

Q.17.

What is a good practice for sign-up forms?

Put the sign-up form at the bottom of every page.
Tell subscribers that they will receive newsletters on a regular basis..
State your anti-spam and privacy policies explicitly,
Do not anticipate subscribers what their information will be used for.

Q.18.

Why is it important for permission to be gained before marketing by email to a prospect? Mark all that apply.

To protect company reputation
To avoid legal action
To avoid being considered spammer
To better understand our customers

Q.19.

Email marketing is....

Highly targeted and customisable
Expensive
Difficult to set up, test and track
None of the others

Q.20.

Which of the following digital tactics is better suited to improve branding?

Search Engine Optimisation (SEO)
Search Advertising
Video Marketing
Email marketing

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