While setting objectives for your Digital Marketing Strategy, it's best to use SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound). Which of the following is a SMART objective?
Reduce total advertising costs by 15%
Increase sales through the eCommerce platform by 10% within the next six months.
Increase number of visitors to the company website during the next six months
Improve brand awareness significantly during this semester.
Q.3.
While crafting the Digital Marketing Strategy, there is a number of tools that can be used to perform the context Analysis. Which of the following is NOT one of them?
SWOT Analysis
Porter's Five Forces Analysis
PESTLE Analysis
Web Analytics
Q.4.
Besides the number of views, what is another important metric to measure the success of a video marketing campaign? Mark ALL that apply.
Average view time
Viewer engagement
Clickthrough rate on the CTA
All of above
Q.5.
Mark ALL the typical features of viral videos
They are shareable
They are short
They are enticing
They are remarkable
All of above
Q.6.
What is a video playlist?
A list of comments or instructions on a YouTube video.
A group of still images that can be shown at the start of the video.
Text that appears over a video that labels a scene, identifies a location or person, or narrates dialogue onscreen.
A collection of videos
Q.7.
Which of the following is NOT an advantage of Viral Marketing
Easy to execute campaign
High response rate
Easy to forgive spamming campaign
Relatively low cost
Q.8.
Which of the following is NOT an important factor in video optimisation?
Long and informative video description
Video Title containing most important keywords
An enticing thumbnail frame
Video content containing at least 15 minutes of material
Q.9.
Ad extensions are ways to add value or information to search adverts. Which of the following is NOT a current Ad extension in Google Ads?
Location extension
Call extension
Review extension
Example extension
Q.10.
Pay per click advertising....
Provides natural results
Provides sponsored results
Prompts users to follow a conversion funnel
Appears after clicking on a search result
Q.11.
What are floating adverts?
This advert changes the background of the web page being viewed
Graphic image or animation displayed on a website for advertising purposes
Ads that appear above or below the web page being viewed
This advert appears in a layer over the content, but not in a separate window.
Q.12.
In Display Advertising, the payment model in which the Advertisers pays for a banner space at a fixed cost per month, regardless of the amount of traffic or impressions, is known as:
COST PER CLICK
COST PER ACQUISITION
FLAT RATE OR SPONSORSHIP
COST PER ENGAGEMENT
Q.13.
The comission which is a fixed amount for each visit to the website is known as:
Cost per Click (CPC)
Cost per Lead (CPL)
Cost per Sale (CPS)
Cost per Action (CPA)
Q.14.
The text file sent by a server to a web browser, used for authenticating, tracking, and maintaining specific information about users is called.....
Cookie
Log file
Affiliate
Session
Q.15.
If a customer were to use an affiliate link to purchase a gift from a merchant, which of the following information is not necessary for affiliate marketing tracking purposes?
Total sale amount
Customer unique number
Unique order number of sale
Date and time of sale
Q.16.
Which of the following is an advantage of Affiliate Marketing
It allows increased visibility in search engine result pages.
There is still little to no industry regulation.
It simplifies the process of updating website contents.
It’s pay-for-performance marketing.
Q.17.
What is the main purpose of Marketing?
To make a good promotion
To develop a marketing plan
To increase sales
Q.18.
What does Cstands for?
Consumer to Consumer
Customer to Customer
Customer to Consumer
Q.19.
What does SWOT stand for?
Sell, Work, Observe, Think
Strong, Weak, Organize, Training
Sales, Will, Obtain, Try
Strengths, Weaknesses, Opportunities, Threats
Q.20.
What does KPI stand for?
Key Production Indicators
Key Performance Instructions
Key Performance Indicators
Key Personal Information
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