Q.1

Which of the following is not a selling expense?

  • Freight-out
  • Advertising expense
  • Store supplies
  • Office salaries expense
Q.2

Marketing refers to -

  • Execution of sales
  • Planning sales campaigns
  • Advertising and promotions
  • Philosophy that stresses customer value and satisfaction
Q.3

Productivity is the combination of

  • efficiency and energy
  • efficiency and effectiveness
  • efficiency and attitude
  • effectiveness and resources
Q.4

Which of the following are examples of plagiarism?

 

I. Using someone else's idea in your own writing, and including an in-text citation that links to a works-cited list.
II. Using someone else's words in your writing without putting quotation marks around them.
III. Reproducing a drawing or diagram without including information about where you found it.

  • II only
  • I only
  • I and III only
  • II and III only
Q.5

Concentrating the marketing efforts on one particular segment of consumers is known as  ?

  • Ambush Marketing
  • Niche Marketing
  • Content Marketing
  • Cloud Marketing
Q.6

If Average Total Cost is declining then

  • The Marginal Cost is Less than Average Cost
  • The Total Cost must also be Declining
  • The Marginal Cost is Greater than Average Cost
  • The Average Fixed Cost curve must lie above the average variable cost curve
Q.7

What does in transit to destination mean?

  • on the way for delivery
  • delay in delivery
  • booking processed but not shipped
  • None of the above
Q.8

The relationship between quantity supplied and price is

  • Directly proportional
  • Inverselyproportional
  • Can't be determined
  • None of the above
Q.9

The first step in the marketing research process is to

  • Decide Research Approach
  • Develop Research Plan
  • Define the Problem
  • Collect Relevant Data and Information
Q.10

Which Bank has tied up with Samsung Pay through which cardholders will be able to pay using smartphones at merchant establishments  ?

  • HDFC Bank
  • Yes Bank
  • Kotak Mahindra Bank
  • Punjab National Bank
Q.11

When backed by buying, power wants become

  • demands
  • physical needs
  • exchanges
  • social needs
Q.12

The systematic risk of the market is measured by

  • alpha
  • beta
  • gamma
  • All of the above
Q.13

Demand side market failures occur when

  • supply curves do not reflect the full cost of producing a good or services
  • demand curves do not reflect consumer’s full willingness to pay for goods or services
  • government imposes tax on a good or a service
  • a good or service is not produced because no one demands it
Q.14

The new product development process usually starts with

  • idea generation
  • market strategy development
  • concept development
  • idea screening
Q.15

A supply curve slopes upward because

  • an increase in price gives producers an incentive to supply a larger quantity.
  • the quantity supplied of most goods and services increases over time.
  • an increase in input prices increases supply.
  • as more is produced, total cost of production falls.
Q.16

Market survey means...........

  • Market Research
  • Market Planning
  • Marketing Strategies
  • Market Monitoring
Q.17

What does destination scan mean?

  • The shipment has arrived at a UPS facility.
  • The shipment has departed a UPS facility and is on its way to the next UPS facility.
  • The shipment has arrived at the local UPS facility responsible for final delivery.
  • UPS has received the shipment.
Q.18

In contrast to investment, consumption is

  • relatively unstable
  • measurable
  • unmeasurable
  • relatively stable
Q.19

Which of the following is an example of market failure?

  • Prices do not reflect the full social cost of production
  • A firm goes out of business because it cannot find a market for its products
  • Prices rise so that the consumers cannot afford the products they want to buy
  • Producer surplus is maximized
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