MCQ Questions
Q.1.
match product to market, rank best product
  • 0%
    3 financial statements
  • 0%
    two step purchase decision
  • 0%
    competition strategies
  • 100%
    Capstone Courier
Q.2.
a b and c
  • 0%
    - takes at least one year- max is 2x listed capacity- additional capacity takes at least one year-create 25% awareness at no costrequire capacity and automation
  • 0%
    1/3 forget from year to year-built over time by products promotion budget-fund advertising and public relations campaign
  • 0%
    What are your company's options for raising money? Borrowing Long-term debtBorrowing Short-term debtIssuing StockA and C onlyA, B and C
  • 0%
    built over time by products sales budget-fund salespeople and distribution systems to service customers
Q.3.
high end
  • 0%
    age - price - position - quality
  • 0%
    position - age - quality - price
  • 0%
    price - age - position - quality
  • 0%
    quality - position - price - age
Q.4.
New product development
  • 0%
    - automation level of production line- number of projects underway- distance moved
  • 0%
    1) expensive - $4 per unit2) as you raise, increasingly difficult for R and D to reposition products short distances
  • 0%
    calculated 12x/year-age and positioning taken into account-100 - ideal spot, bottom priced, ideal age, MTBF top
  • 0%
    - takes at least one year- max is 2x listed capacity- additional capacity takes at least one year-create 25% awareness at no costrequire capacity and automation
Q.5.
raising automation risks
  • 0%
    1) expensive - $4 per unit2) as you raise, increasingly difficult for R and D to reposition products short distances
  • 0%
    - automation level of production line- number of projects underway- distance moved
  • 0%
    - takes at least one year- max is 2x listed capacity- additional capacity takes at least one year-create 25% awareness at no costrequire capacity and automation
  • 0%
    calculated 12x/year-age and positioning taken into account-100 - ideal spot, bottom priced, ideal age, MTBF top
Q.6.
over forecasting, failed to raise funds needed for expenditures
  • 0%
    3 financial statements
  • 0%
    5 different markets
  • 0%
    competition strategies
  • 0%
    Emergency loan factors
Q.7.
awareness
  • 0%
    calculated 12x/year-age and positioning taken into account-100 - ideal spot, bottom priced, ideal age, MTBF top
  • 0%
    built over time by products sales budget-fund salespeople and distribution systems to service customers
  • 0%
    What are your company's options for raising money? Borrowing Long-term debtBorrowing Short-term debtIssuing StockA and C onlyA, B and C
  • 0%
    1/3 forget from year to year-built over time by products promotion budget-fund advertising and public relations campaign
Q.8.
low end
  • 0%
    quality - position - price - age
  • 0%
    age - price - position - quality
  • 0%
    price - age - position - quality
  • 0%
    position - age - quality - price
Q.9.
statement of cash flows, balance sheet, Income statement
  • 0%
    3 financial statements
  • 0%
    4 functional areas
  • 0%
    Emergency loan factors
  • 0%
    competition strategies
Q.10.
poor investing and financing decisions, negative cash flows result in emergency loan
  • 0%
    4 different ways to acquire capital
  • 0%
    Emergency loan factors
  • 0%
    reasons for having bad cash flows
  • 0%
    two step purchase decision
Q.11.
R and D cycle time factors
  • 0%
    calculated 12x/year-age and positioning taken into account-100 - ideal spot, bottom priced, ideal age, MTBF top
  • 0%
    - automation level of production line- number of projects underway- distance moved
  • 0%
    - takes at least one year- max is 2x listed capacity- additional capacity takes at least one year-create 25% awareness at no costrequire capacity and automation
  • 0%
    1) expensive - $4 per unit2) as you raise, increasingly difficult for R and D to reposition products short distances
Q.12.
traditional
  • 0%
    price - age - position - quality
  • 0%
    quality - position - price - age
  • 0%
    age - price - position - quality
  • 0%
    position - age - quality - price
Q.13.
customer survey score
  • 0%
    calculated 12x/year-age and positioning taken into account-100 - ideal spot, bottom priced, ideal age, MTBF top
  • 0%
    built over time by products sales budget-fund salespeople and distribution systems to service customers
  • 0%
    1) expensive - $4 per unit2) as you raise, increasingly difficult for R and D to reposition products short distances
  • 0%
    - takes at least one year- max is 2x listed capacity- additional capacity takes at least one year-create 25% awareness at no costrequire capacity and automation
Q.14.
overall cost leader, differentiation
  • 0%
    competition strategies
  • 0%
    5 different markets
  • 0%
    3 financial statements
  • 0%
    Emergency loan factors
Q.15.
marketing
  • 0%
    Research and Development
  • 0%
    built over time by products sales budget-fund salespeople and distribution systems to service customers
  • 0%
    1/3 forget from year to year-built over time by products promotion budget-fund advertising and public relations campaign
  • 0%
    Prices are established by the: Finance DepartmentMarketing DepartmentProduction DepartmentR&D Department