MCQ Questions
Q.1.
One way to make video sharing easier is to ensure each video has descriptive keywords, tags, and a title.
  • 0%
    True
  • 0%
    False
Q.2.
One reason that video creates a stronger connection with consumers is:
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    Secondary sharing is the most important stage to establishing a video's audience.
  • 0%
    because the viewers are more vested in content when there is a human face attached.
  • 0%
    Positioning the body wash as masculine while marketing to women.
  • 0%
    Consumers are more likely to purchase a product if they see that ad on tv instead of on their smartphones.
Q.3.
Using real people in actual locations when creating a video is an example of:
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    showcasing the product.
  • 0%
    authenticity.
  • 0%
    television.
  • 0%
    Desktop computer.
Q.4.
An increasing amount of time is spent viewing videos.
  • 0%
    True
  • 0%
    False
Q.5.
One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.
  • 0%
    True
  • 0%
    False
Q.6.
The medium on which people spend most time viewing is:
  • 0%
    authenticity.
  • 0%
    YouTube.
  • 0%
    television.
  • 0%
    Desktop computer.
Q.7.
What was the main challenge facing the creators of the Old Spice Guy video?
  • 0%
    Make a creative sales video.
  • 0%
    Positioning the body wash as masculine while marketing to women.
  • 0%
    creating an entertaining video.
  • 0%
    because the viewers are more vested in content when there is a human face attached.
Q.8.
Which of the following is not a best practice for video marketing?
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    Secondary sharing is the most important stage to establishing a video's audience.
  • 0%
    showcasing the product.
  • 0%
    Make a creative sales video.
  • 0%
    Positioning the body wash as masculine while marketing to women.
Q.9.
Most sharing of information online is done with:
  • 0%
    False
  • 0%
    television.
  • 0%
    True
  • 0%
    YouTube.
Q.10.
Creating a video to demonstrate how to use the product is called:
  • 0%
    creating an entertaining video.
  • 0%
    showcasing the product.
  • 0%
    Positioning the body wash as masculine while marketing to women.
  • 0%
    Make a creative sales video.
Q.11.
View completion of videos is greatest on which device?
  • 0%
    showcasing the product.
  • 0%
    television.
  • 0%
    Make a creative sales video.
  • 0%
    Desktop computer.
Q.12.
Mobile and time-shifted video are the trends marketers must accommodate.
  • 0%
    True
  • 0%
    False
Q.13.
Brevity is important when creating videos because:
  • 0%
    Make a creative sales video.
  • 0%
    television.
  • 0%
    showcasing the product.
  • 0%
    people have short attention spans.