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11+
11-Plus English
Writing Persuasively
Solution
Q.1.
"The ultimate driving machine." (BMW - car manufacturer) What is this slogan trying to persuade people to do?
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Drive a BMW because they are the best cars
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Drive a BMW if you can't afford a Mercedes
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Not to drive a BMW because it's too complicated to drive
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Drive a BMW if you are scientifically minded
Q.2.
"iThink, therefore iMac." (Apple - electronics company) What is this slogan trying to persuade people to do?
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Buy a Big Mac burger
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Wear your mac if you think it's going to rain
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Buy an iMac computer
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Agree with your friend Mac
Q.3.
"Make someone happy with a phone call." (BT - telephone provider) What is this slogan trying to persuade people to do?
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Phone people using BT
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Make someone happy with a phone call
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Phone complete strangers and cheer them up
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Not to phone people unless you want to make them happy
Q.4.
"Impossible is nothing." (Adidas - sportswear) What is this slogan trying to persuade people to do?
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Try to do the impossible
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Try to improve themselves
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Try to build up self-confidence
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Wear Adidas sportswear
Q.5.
"Camel - where a man belongs." (Camel - cigarettes company) What is this slogan trying to persuade people to do?
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Get camels and men to smoke
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Get men to live with camels
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Smoke Camel cigarettes if you're a real man
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Not to smoke Camel cigarettes if you are a woman
Q.6.
"Probably the best lager in the world." (Carlsberg lager - alcoholic drink) What is this slogan trying to persuade people to do?
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Keep looking for the best lager in the world
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Drink Carlsberg lager because it's unlikely that you'll find a better lager
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Not to drink bitter beer
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Not to drink alcoholic drinks
Q.7.
"Bring on the real Thirst-Quencher!" (7-Up - soft drinks) What is this slogan trying to persuade people to do?
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Drink 7-Up
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Go and find the most refreshing drink
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Drink water
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Drink Pepsi
Q.8.
"We'll take more care of you." (British Airways - passenger airline) What is this slogan trying to persuade people to do?
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Not to fly British Airways if you don't care how you are looked after
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Fly British Airways if you want to be looked after better than with other airlines
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Fly British Airways because the other airlines won't look after you
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Fly British Airways if you are a fussy, unreasonable passenger
Q.9.
"Don't you just love being in control?" (British Gas - energy supplier) What is this slogan trying to persuade people to do?
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Use British Gas if you want to pay less for your gas
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Use British Gas if you are a control freak
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Use British Gas if you want to pay more for your gas
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Use British Gas if you want to control your arrangements with your energy supplier
Q.10.
"Putting News First." (BBC - broadcasting company) What is this slogan trying to persuade people to do?
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Not to listen to the BBC because it is boring
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Listen to the BBC news because it's the best
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Not to listen to the BBC if you don't like listening to the news
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Listen to the BBC if you only like listening to the news
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