Philosophy that stresses customer value and satisfaction
Q.3.
Productivity is the combination of
efficiency and energy
efficiency and effectiveness
efficiency and attitude
effectiveness and resources
Q.4.
Which of the following are examples of plagiarism?
I. Using someone else's idea in your own writing, and including an in-text citation that links to a works-cited list. II. Using someone else's words in your writing without putting quotation marks around them. III. Reproducing a drawing or diagram without including information about where you found it.
II only
I only
I and III only
II and III only
Q.5.
Concentrating the marketing efforts on one particular segment of consumers is known as ?
Ambush Marketing
Niche Marketing
Content Marketing
Cloud Marketing
Q.6.
If Average Total Cost is declining then
The Marginal Cost is Less than Average Cost
The Total Cost must also be Declining
The Marginal Cost is Greater than Average Cost
The Average Fixed Cost curve must lie above the average variable cost curve
Q.7.
What does in transit to destination mean?
on the way for delivery
delay in delivery
booking processed but not shipped
None of the above
Q.8.
The relationship between quantity supplied and price is
Directly proportional
Inverselyproportional
Can't be determined
None of the above
Q.9.
The first step in the marketing research process is to
Decide Research Approach
Develop Research Plan
Define the Problem
Collect Relevant Data and Information
Q.10.
Which Bank has tied up with Samsung Pay through which cardholders will be able to pay using smartphones at merchant establishments ?
HDFC Bank
Yes Bank
Kotak Mahindra Bank
Punjab National Bank
Q.11.
When backed by buying, power wants become
demands
physical needs
exchanges
social needs
Q.12.
The systematic risk of the market is measured by
alpha
beta
gamma
All of the above
Q.13.
Demand side market failures occur when
supply curves do not reflect the full cost of producing a good or services
demand curves do not reflect consumer’s full willingness to pay for goods or services
government imposes tax on a good or a service
a good or service is not produced because no one demands it
Q.14.
The new product development process usually starts with
idea generation
market strategy development
concept development
idea screening
Q.15.
A supply curve slopes upward because
an increase in price gives producers an incentive to supply a larger quantity.
the quantity supplied of most goods and services increases over time.
an increase in input prices increases supply.
as more is produced, total cost of production falls.
Q.16.
Market survey means...........
Market Research
Market Planning
Marketing Strategies
Market Monitoring
Q.17.
What does destination scan mean?
The shipment has arrived at a UPS facility.
The shipment has departed a UPS facility and is on its way to the next UPS facility.
The shipment has arrived at the local UPS facility responsible for final delivery.
UPS has received the shipment.
Q.18.
In contrast to investment, consumption is
relatively unstable
measurable
unmeasurable
relatively stable
Q.19.
Which of the following is an example of market failure?
Prices do not reflect the full social cost of production
A firm goes out of business because it cannot find a market for its products
Prices rise so that the consumers cannot afford the products they want to buy
Producer surplus is maximized
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